The following analysis of mobile games marketing trends for March 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms.

According to AppGrowing, casual, puzzle, and casino games remained the top three categories by share of mobile games advertising in March. Among newly launched titles, casino games led the pack with 34.62% of all new ad campaigns, followed by casual games at 22.09%.

In terms of ad volume, both casual and puzzle games saw more than 1.2 million ads deployed, ranking first and second respectively. Notably, action games overtook strategy titles to break into the top five.