The following analysis of mobile games marketing trends for January 2025 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms.

In the rankings of mobile game advertising share by category this month, casual, puzzle, and simulation games ranked in the top three.

Casino games maintain the highest new advertising share, reaching 38.4%.Other mid-core categories such as casual, puzzle, adventure, arcade, and card games also have a new advertising share of over 10%.